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University study reveals 22% of female college students consider sugar dating amid rising tuition costs

December 28, 2025

A comprehensive study from the University of Colorado Boulder has found that nearly one in four female undergraduate students—22%—have seriously considered participating in sugar dating arrangements to address mounting financial pressures during their college years. The research, published in the Journal of Higher Education Finance, surveyed more than 1,500 students across multiple U.S. campuses and … Read More

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Secret Benefits deploys AI-powered verification system as sugar dating platforms confront industry-wide trust crisis

December 28, 2025

Secret Benefits, one of the leading sugar dating platforms in the United States, has launched an AI-powered profile verification system designed to combat fake accounts and fraud across its user base of millions. The rollout, announced in late March 2024, represents one of the most sophisticated automated verification efforts yet deployed in the sugar dating … Read More

Modern smartphone displaying dating app interface with AI verification badge, glowing blue holograph

Secret Benefits Deploys AI-Powered Verification System as Sugar Dating Industry Confronts Trust Crisis

December 20, 2025December 16, 2025

Secret Benefits, a major platform serving the United States sugar dating market, launched an AI-powered profile verification system in early October 2023, positioning the technology as a solution to persistent issues of fraud and identity misrepresentation that have long plagued the industry. The deployment represents one of the most significant technological investments by a sugar … Read More

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Forbes examines sugar dating surge among Silicon Valley executives as tech wealth reshapes industry demographics

December 20, 2025December 10, 2025

Forbes magazine has published an extensive investigation into the growing participation of tech executives in the sugar dating industry, marking a significant moment in mainstream business media’s recognition of these relationship arrangements. The feature, which appeared in the publication’s lifestyle and wealth coverage, documents how high-net-worth professionals in Silicon Valley and major tech hubs are … Read More

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Sugar dating market projected to reach $1.5 billion by 2026 amid economic pressures and shifting social norms

December 9, 2025

The sugar dating industry in the United States is poised for substantial expansion over the next two years, driven by economic uncertainty, technological innovation, and evolving cultural attitudes toward non-traditional relationships. According to projections from market research firm Grand View Research, the global sugar dating market—with the U.S. representing its largest segment—is expected to reach … Read More

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Average Sugar Daddy Income Reaches $250,000 as Wealth Concentration Reshapes Industry Demographics

December 9, 2025

The average annual income of sugar daddies in the United States has climbed to $250,000, according to new research examining the financial profiles of participants in the sugar dating market. The figure represents a 15% increase from 2020 estimates and reflects broader shifts in both the industry’s composition and the American economy’s wealth distribution patterns. … Read More

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Seeking Reports 20% User Growth in Q3 2024 as Mainstream Dating Apps Struggle

December 9, 2025December 7, 2025

In a striking reversal of broader market trends, Seeking, the leading sugar dating platform, reported a 20% increase in its user base during the third quarter of 2024, adding over 500,000 new members between July and September. The expansion brings the platform’s total active U.S. membership to approximately 3 million users, according to company data … Read More

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